Type a brand in the first box, and up to three rivals in the others if you want a comparison. A decision model reads the last 90 days of news coverage and answers every question in the table for every story. Add your own question and the model reads every story again.
Share of voice: stories that are mainly about each brand
Share of each brand's stories where the answer is yes. Select a cell to see the stories.
Week by week
Stories with the clearest yes
Coverage comes from Perigon: up to 1,000 of the most relevant English-language stories per brand from the last 90 days, so the numbers describe that sample, not every story published. A story counts for a brand only when the model judges the story to be mainly about that brand. Each answer is the odds given by an experimental decision model (TypeSafe Jev) reading the headline and the short description; a cell counts stories where those odds are 50% or higher. Stories involving deaths and violent crime count in the numbers but are not listed. Brand names and questions are sent to third-party providers, so do not enter anything confidential.