/Brand bulletin

A one-minute news bulletin about your brand, built while you watch

You type a brand. Fractl Agents finds the company, reads the past week's news about it (and, for a smaller company, its own posts and mentions from the past month) and proposes two directions for a one-minute bulletin and makes the first; you can have the other made after. Fractl Agents builds a studio and locations in the brand's world, and a presenter walks you through the news on camera.

You watch each part get made in the window: the headlines, the storyboard, every shot. Then you play the bulletin, download it wide or tall, and share its link.

Type the brand the way the news writes it, such as 'Notion' or 'Liquid Death'.

Say which one you mean (optional)

The surest way to get the right company, especially a smaller one or one that shares its name.

Use this when the name is also an everyday word, such as Notion or Apple. Fractl Agents leaves out the stories that are about something else.

Who presents the bulletin
  • A bulletin takes about a minute once the brand's studio exists. The first bulletin for a brand also builds its studio, about a minute more, and you watch it get built.
  • You can make two bulletins a day.
  • The bulletin is free. Only you see it, until you share its link.
  • Keep this tab open. Your bulletin lives in this tab until you send it to your email.
/Brand bulletin Ready

BrandYour brand appears here

Fractl Agents has not started. Type a brand and press Make the bulletin.

What Fractl Agents does during the run

  1. Fractl Agents reads the past week's news about the brand

    Fractl Agents finds the stories published about the brand in the past week, plus its own posts and other mentions from the past month, and keeps the ones that are really about it, with the outlet that ran each one.

  2. Fractl Agents proposes two directions for the bulletin

    Each direction is a look for the whole bulletin: a colour palette, what the presenter wears, three visual motifs, the music and the studio.

  3. Fractl Agents picks the first direction

    The first direction is the one the director would shoot today. Both stay on the page, and after the run you can have the bulletin made in the other one.

  4. Fractl Agents draws the storyboard

    Fractl Agents makes one still picture for each shot: the studio, the locations in the brand's world, and the presenter in them. The first bulletin for a brand builds the studio here, which takes longer.

  5. Fractl Agents turns each picture into a moving shot

    The bulletin has six shots. In most of them the presenter reads a line about one story, naming the outlet that ran it.

  6. A model checks every shot before it airs

    A model watches each shot for problems. A shot that does not pass is made again.

  7. Fractl Agents edits the bulletin together

    Fractl Agents joins the shots, adds the music, and makes a wide 16:9 version and a tall 9:16 version for phones.

  8. You play the bulletin, download it and share its link

    The window shows the video, the storyboard behind it, and every story it reports, with the outlet that ran it.